Low-fat and no-fat items have carved themselves a hefty piece of the commercial baked goods category in supermarkets. The segment burst on the scene in 1990, attracting dramatic sales gains for several years by tapping into consumers' desires for hints of guilt-free snacking. Retailers contacted by SN said the category is still growing, though not at the clip it was initially. Instead, the low-fat and no-fat items' strong, steady sales have earned them a permanent place in baked goods ...

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