Supermarkets are increasingly micromarketing lightbulb assortments according to stores' demographics and customer-income levels. Dotting the lighting center with a selection that appeals to various customer groups is key to attracting and holding lighting-center sales, according to general merchandise buyers surveyed by SN. While basic lightbulb selections still account for the majority of the $1.1 billion in lightbulb sales, supermarkets are developing customer niches with specialty bulbs ...
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