NEW YORK -- When Morton Williams Associated opened its newest store here, it went into show business. The main act, prepared foods, hogs the spotlight at the new venue, which is smack in the middle of "Eatertainment Row," a stretch of theme restaurants that begins just around the corner from Broadway on 57th Street in Manhattan. When you have neighbors like Hard Rock Cafe and Planet Hollywood, it takes some doing just to get noticed as a retailer of fresh meals, said Morton Williams ...

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