BURBANK, Calif. -- Limited-play DVDs may be the ticket to re-engaging lapsed video rental customers in supermarkets, according to executives polled by SN. Buena Vista Home Entertainment here, the video division of the Walt Disney Co., said last month it would test a DVD technology that limits play to 48 hours after the disc is removed from the packaging. The test will begin in August in four cities; supermarkets, in addition to other "nontraditional" video retail outlets like convenience ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.