With National Frozen Food Month just 25 days away, local frozen-food groups are teaming up with retailers to promote the March extravaganza. "Eating In Is Cool. . . Where You Want! When You Want It!" is the Eastern Frosted Food Association's clarion call to kick off the regional promotional campaign. "This year we're taking a totally different approach, in that we're trying to convince consumers to eat at home," said Michael Ryan, executive director for EFFA. EFFA's theme is the basis for ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.