The convenience and nutritional value of aseptic packaged drinks keep the sales figures strong as retailers prepare to push the category for summer. A big favorite for children's lunch boxes during the school season, aseptic packaged drinks experience a leveling off of sales in some areas during the summer, a phenomenon that some retailers try to counter with special displays and price breaks. "We try to do an advertising special or a special display of aseptic drinks every month," said ...

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