When energy drinks began appearing in the United States a decade ago, many dismissed the caffeine-packed 8-ounce cans as a fad. Not anymore. This year, category leader Red Bull became the sixth-largest carbonated soft drink company in the world, according to a recent issue of industry analyst John Sicher's “Beverage Digest.” Two other energy drink companies — Hansen Natural and Rockstar — have also cracked the Top 10, with Rockstar almost doubling its volume last year to land at No. 9. Red ...
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