TORONTO -- Loblaw here recently became the latest retailer in North America to offer a cell phone service, branded under its private-label line, President's Choice, and in partnership with Bell Mobility, also here. "The business model here is generally a contractual relationship where Loblaw is a reseller," said Marina Amoroso, U.S. wireless/mobile analyst for The Yankee Group, Boston, Mass. "President's Choice is running the service on Bell Mobility's network but selling the service in ...

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