INDIANAPOLIS -- Marsh Supermarkets here has stepped up its efforts to sell locally grown produce and has attracted new customers to its produce departments in turn. Promoting locally grown produce, said Jim Richter, director of produce merchandising at Marsh, "has allowed us to broaden our sales reach. We're tapping into a group of customers who would have sought home-grown produce from other sources, such as farm stands or farmers' markets. We're definitely adding additional shoppers." ...
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