SALT LAKE CITY -- Although the 2002 Winter Olympics don't start until later this week, retailers have felt the Olympic buying frenzy for months, according to local operators. Associated Food Stores here started rolling out Olympic-themed general merchandise in July to test the response, and the sales pace and foot traffic have picked up in the weeks leading up to the XIX Winter Games, according to Gordon Thompson, seasonal category manager. "We're getting people in here like you wouldn't ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.