SALT LAKE CITY -- Although the 2002 Winter Olympics don't start until later this week, retailers have felt the Olympic buying frenzy for months, according to local operators. Associated Food Stores here started rolling out Olympic-themed general merchandise in July to test the response, and the sales pace and foot traffic have picked up in the weeks leading up to the XIX Winter Games, according to Gordon Thompson, seasonal category manager. "We're getting people in here like you wouldn't ...

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