This new year may be the one during which the much talked-about move to switch focus back on the "consumer" aspect of the Efficient Consumer Response equation takes place, industry executives told SN. Now that systems are in place -- and they are working to make retailers and wholesalers more efficient -- the time may be right for the focus of ECR to shift to the consumer, several executives pointed out. The observations about ECR are among several made in response to SN queries of ...

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