The fact that women in the 50-plus age group are very concerned with their appearance bodes well for additional sales in the health and beauty care aisles at supermarkets. According to a study by the American Association of Retired Persons, and the Roper Organization, 79% said personal appearance is a top priority. etting out of bed on weekday mornings, found that more than half apply a lipstick or lip gloss. Perfume is used by 40%, rouge/blush by 32%, foundation makeup by 27%, mascara by ...

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