The fact that women in the 50-plus age group are very concerned with their appearance bodes well for additional sales in the health and beauty care aisles at supermarkets. According to a study by the American Association of Retired Persons, and the Roper Organization, 79% said personal appearance is a top priority. etting out of bed on weekday mornings, found that more than half apply a lipstick or lip gloss. Perfume is used by 40%, rouge/blush by 32%, foundation makeup by 27%, mascara by ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.