Desired by diet-conscious career women and aging baby boomers alike, and anyone trying to reduce cholesterol intake, low-fat frozen entrees provide the same profit structure and similar promotional schedules as indulgent brands. Flavor counts, retailers said about the segment. "Lean Cuisine is showing pretty steady growth, but Healthy Choice is lagging just a little bit in the last quarter," said Russ Hahn, frozen food buyer for Scolari's Food & Drug, Sparks, Nev. He said that Healthy ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.