LAS VEGAS — An Oklahoma retailer who lowered prices on 200 items to come as close as possible to prices at a new Wal-Mart supercenter that opened near one of his three stores said the stores benefited from not calling special attention to the pricing. “When customers saw lower prices with regular shelf tags, they were impressed, and my sales, gross profit and overall mix improved,” Jim Brown, president and chief executive officer of Doc's Country Mart in Bixby, said during a presentation at ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.