Low everyday rental rates of under $1 implemented by some supermarket chains have stirred great controversy in the video industry. It was the same in SN's second annual video roundtable. The practice drew strong responses from the participants, some of whom criticized it as an unnecessary step for retailers with good video programs in place. "We are fortunate to live in a world where price isn't the driver in the video rental business. The business is driven by the availability of what you ...

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