KANSAS CITY, Kan. -- Balls Food Stores here has had a rapid ramp-up for its customer-loyalty program, enrolling nearly 300,000 members in less than three months. Early results include increased overall sales and significantly larger basket sizes for program members. In addition, the retailer is already thinking about how it can use the customer and sales data gathered via the program to improve its marketing efforts. "There are several tiers to a loyalty program, and the first tier is the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.