LAS VEGAS - Supervalu expects to use the Lucky banner to rebrand Albertsons stores serving ethnic communities here and in Southern California, Jeff Noddle, chairman and chief executive officer, said here last week. "We see Lucky as a neighborhood solution with tailored offerings," Noddle said in a keynote address to the Western Food Industry Exposition, sponsored by the California Grocers Association. Supervalu's intention, he explained, is "to relaunch the Lucky banner in neighborhoods ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.