MINNEAPOLIS -- At Lunds here, sampling from the deli department kicks into high gear over the Friday and Saturday peak weekend shopping periods, according to Laurie Kelly, deli merchandiser. re selected to tie into an in-store promotion, which typically plays off the seasonality of the product or if it is a new item. These sampling efforts are supported by vendors, Kelly added. "A lot of samples are handled over the counter in addition to the selling floor sampling," said Kelly. "We have a ...

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