Consumers typically associate Reckitt Benckiser's Lysol brand with disinfectant spray. Yet Lysol has grown to become much more than that, and Reckitt Benckiser created an innovative sampling program to prove it. The brand donated a whopping 25,000 full-size products, with a total retail value of about $105,000, across all 50 states as part of a cause-marketing program involving Keep America Beautiful, Stamford, Conn. Along with disinfectant spray, samples included Lysol all-purpose ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.