PINE BLUFF, Ark. -- The Mad Butcher Supermarkets here has instituted a Candy & Snack Carnival promotion, which has proven to be a sane approach to competing with mass merchandisers for candy sales. The nine-store operator's Carnival is a week-long promotional event that focuses on massive displays of low-priced candy items. "We sat down and decided that we're not going to just sit here and let the discounters take this category away from us," said Roger Burks, senior vice president. ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.