A continuing proliferation of New Age beverage varieties, along with a maturing ready-to-drink iced tea market, has the beverage aisle primed to heat up again this summer. Increases in manufacturer advertising, better deals and more display space in their stores are among the predictions from retailers in light of the category's enduring popularity. "I expect the New Age category to continue to grow in 1996, especially if we have a nice warm summer," said Nick Wedberg, vice president of ...

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