OAKLAND, Calif. -- A bold effort by Safeway here to revamp the way some of its in-store periodicals departments are supplied and managed is sending ripples throughout the magazine distribution industry. Following a bidding process last month, the retailer has reduced the number of magazine wholesalers servicing stores in its northern California division from 13 to four, and in its Seattle division from four to one. Presentations for a similar streamlining of Safeway's Denver division took ...

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