Retailers who have benefited from the recent magazine industry consolidation may soon witness even more changes, as vendors look to develop new category management activities. "The demographic data news distributors are planning to develop as part of category management could possibly help identify and target customers for marketing other products," said Dan Black, buyer-merchandiser at Raley's Supermarkets, West Sacramento, Calif. Raley's has gone from six magazine distributors to one, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.