ORLANDO, Fla. — Hispanic consumers have a high magazine readership level, with a greater emotional attachment to titles, according to a survey presented here at the Retail Conference of the Magazine Publishers of America and the International Periodical Distributors Association this month. Hispanics also tend to use magazines more for educational purposes, MPA reported. While Latinos buy and read magazines at a lower rate than the general population — 75.4% of Hispanic adults compared to ...
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