Bolstered by "Titanic" and under-$10 movie programs, supermarkets saw a significant jump in the percentage of sell-through video sales in 1998 coming from non-children's theatrical movies. Adult-oriented titles comprised 35% of sell-through for supermarkets responding to SN's video survey. This is the highest percentage recorded in the four years that SN has asked about this category. From 1995 through 1997, non-children's theatrical movies represented 32%, 33% and 32%, respectively. These ...
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