Privacy is one of those abstract entities that can be hard to define, but you know it when you see it -- or when you see it violated. In the supermarket industry, privacy became an "issue" with the rise of loyalty cards in the late 1980s and the accompanying gathering of personal shopping information about each loyalty card customer. The issue has gained further scrutiny now with the advent of the Electronic Product Code, the new digital identification system empowered by radio frequency ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.