LAS VEGAS -- Romancing customers, and making sure they fall in love with you, may be the key to building sales and profits in the future, Roger M. Laverty 3rd, president and chief executive officer of Smart & Final, Vernon, Calif., told the California Grocers Association last week in a keynote address at the CGA's annual convention here. "We need to move from a culture focused solely on operational efficiency to one that reveres information, people and customer intimacy. We need to move ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.