Retailers are discovering that irradiation is -- in the figurative sense -- a chain reaction that's causing changes all the way down the distribution pipeline, to consumers, who have yet to weigh in with their opinion of the finished product. According to retailers and industry observers contacted by SN, irradiation is generally perceived as a sound idea in the effort to satisfy consumer demand for safer foods. But they acknowledge all the best arguments in the world won't make it fly if ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.