The color cosmetics field is wide open for supermarkets when it comes to market penetration. According to statistics from ACNielsen, Schaumburg, Ill., for the 52 weeks ended Dec. 28, 1996, supermarkets barely held on to a 13% share of the $2.2 billion cosmetics mass market. That share has been steadily declining since 1994, if only by a percentage point or two. Of the eight segments in cosmetics ACNielsen tracks -- lipstick, mascara, eyebrow and eye liner, eye shadow, face powder, ...

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