As a consumer, Debra Weinswig seeks out Essence of Beauty products from drug chain CVS. As a retail stock analyst for Bear Stearns, New York, she sees the value of such brands for retailers in terms of improving customer loyalty and making the stores into shopping destinations. "Combined with a loyalty card program, that's really the best way to entrench your customers with your stores," she said. "It's also a way to differentiate yourself from a Wal-Mart or any of the other warehouse clubs ...

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