From concession stands at aviation shows to contests involving car giveaways, a variety of events will draw attention to private-label, national-brand, specialty and regional beverages this summer, according to retailers polled by SN. Take Safeway, Pleasanton, Calif., which is promoting its private-label line of Select colas in a promotion called "OPN 1 UP." Through the summer, consumers who purchase any six-, 12-, 24-pack or case of any Select regular cola, diet, diet lemon cola or any ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.