CHICAGO -- To practice category management, it's back to the basics. Brand marketers must take the time to look at categories through the eyes of the retailer. What are his goals? Who is the competition? Are brand and category objectives compatible? More importantly, they must examine their own operations to make changes for this new way of doing business. For example, how can sales and marketing work together for a common goal? Are technology-based tools available? "The development of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.