In an aisle that changes as much as the candy aisle, perhaps the most important component in a grocer's merchandising strategy is compiling the mix of products. In the candy aisle, that means creating the right mix of product type and package type. What percentage of the offerings should be chocolate? How about mints and gums? What about upscale products? In terms of packaging, how many stockkeeping units should be set aside for pegged items? Should the remainder of the aisle contain ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.