From a manufacturer's standpoint, the integration of natural and organic products on supermarket shelves is the best way to serve all consumers, according to T.J. McIntyre, private-label manager at White Wave, Boulder, Colo., maker of the Silk soy milk brand. Not only does he think sales of natural and organic products like soy milk are much stronger in-line next to name-brand leaders, but he told conference attendees that "segregation is a disservice to consumers," referring to those shoppers who may be lactose-intolerant or who are among the minority populations that prefer soy milk.
