BROOKINGS, Ore. -- Warner Wellcome Consumer Healthcare, Miles Inc. and Schering-Plough Healthcare are among a handful of brand marketers now testing a new product introduction program that observers say may offer a viable alternative to conventional slotting fees. Called "plus-out reimbursement," the program guarantees significant pass-through of introductory allowances in the form of retail price reduction, off-shelf display, special signs and timely distribution. Health and beauty care ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.