MEMPHIS, Tenn. -- Signature products. They're the stars of their departments -- those few, special items that seem to attract the most attention, sell just by being themselves and earn the happy devotion of customers and retailers alike. For many bakery retailers, such products -- whether a fruit tart, special-occasion cake or dressed-up brownie -- epitomize the spirit of their bakeries and represent a source of pride that keeps customers coming back for more. "A signature product is ...
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