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ORGANIC PRODUCTSproducts have claims on the label such as "Organic" or showing the USDA organic seal.13 Weeks Ending...; Sales Dollars; % Change Vs. Year Ago; Unit Volume; % Change Vs. Year Ago09/27/03: $612,595,783; 17.1; 254,813,324; 13.412/27/03: $622,378,608; 13.3; 258,306,129; 9.203/27/04: $678,527,130; 12.5; 276,643,886; 8.006/26/04: $720,766,626; 9.7; 284,186,940; 5.6CARB-CONSCIOUS PRODUCTS"Carb-Conscious"

ORGANIC PRODUCTS

products have claims on the label such as "Organic" or showing the USDA organic seal.

13 Weeks Ending...; Sales Dollars; % Change Vs. Year Ago; Unit Volume; % Change Vs. Year Ago

09/27/03: $612,595,783; 17.1; 254,813,324; 13.4

12/27/03: $622,378,608; 13.3; 258,306,129; 9.2

03/27/04: $678,527,130; 12.5; 276,643,886; 8.0

06/26/04: $720,766,626; 9.7; 284,186,940; 5.6

CARB-CONSCIOUS PRODUCTS

"Carb-Conscious" food products have claims such as "for your low-carb lifestyle."

13 Weeks Ending...; Sales Dollars; % Change Vs. Year Ago; Unit Volume; % Change Vs. Year Ago

09/27/03: $108,174,778; 99.9; 44,659,468; 90.3

12/27/03: $145,799,119; 210.1; 56,349,710; 182.5

03/27/04: $346,671,288; 379.9; 132,042,346; 317.3

06/26/04: $458,685,293; 443.1; 177,521,164; 390.0

NO TRANS FAT PRODUCTS

"No Trans Fat" claim is on the label.

13 Weeks Ending...; Sales Dollars; % Change Vs. Year Ago; Unit Volume; % Change Vs. Year Ago

09/27/03: $1,345,911,284; 5.1; 690,102,914; 2.2

12/27/03: $1,244,906,146; 2.6; 629,753,858; 1.6

03/27/04: $1,353,661,347; 9.1; 682,126,605; 7.3

06/26/04: $1,475,085,711; 10.9; 733,320,746; 6.0

Total U.S. food stores with $1 million and over in sales, excluding supercenter items. This report includes UPC-coded products only -- does not include random-weight items such as random-weight fresh produce, meat, etc.

Source: ACNielsen LabelTrends