CELL PHONES TO DELIVER BRAND, RETAILER MESSAGES ST. PETERSBURG, Fla. -- Cell phones will be the targeted-marketing tool used in an upcoming retailer-specific initiative involving consumer packaged goods manufacturers. The small-scale pilot will be conducted at a supermarket chain in the Northeast sometime next month or December, according to Dave Diamond, president, emerging business, Catalina Marketing Corp. here, a targeted-marketing solutions provider that created the program. Diamond ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.