From P&G to P-O-P CINCINNATI -- William Smith, manager of in-store presence at Procter & Gamble Co.'s Snacks/Beverages Global Business Unit, is the first person from a brand marketer, rather than a supplier, to be board chairman of Point of Purchase Advertising International. For Smith, the role symbolizes the importance of POP advertising among the brand-marketing community. The appointment comes at a time when POPAI, Washington, the trade association for the POP ad industry, is ...
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