Coupons Surge in 4th Quarter rs reversed a declining trend in cents-off coupon activity by posting a 14% increase in the fourth quarter of 1993 vs. the same period a year earlier, said a report from Promotion Information Management here. An estimated 90.6 billion coupons were distributed during the 1993 quarter through newspapers, magazines and direct mail, PIM said. That compares with 88.8 billion in the second quarter and 85.8 billion in the third quarter. Comparing the full years, ...
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