Healthy Choice Tests Magazine going to supermarket shelves to try to hook subscribers for a new quarterly magazine targeted at purchasers of its Healthy Choice food products. Materials for an in-store, near-pack subscription program were shipped to stores in four unnamed test markets on March 25. The magazine, called Choices for Happier Healthier Living, is targeted at Healthy Choice consumers, who can receive a free subscription with three proofs of purchase. Subscriptions will also be ...
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