APT Net Signs Nine Marketers
dvanced Promotion Technologies said it has signed contracts with nine brand marketers for participation in Vision Value Network, its point-of-sale marketing and financial services network for supermarkets. The manufacturers signed include Keebler, Jimmy Dean Foods, PET Inc., Lever Brothers, Kimberly-Clark, Scott Paper Products, Winterbrook Beverage, Little Crow Foods and General Lens Corp. In addition, APT said Heinz Pet Products had renewed its contract for its 9-Lives brand.
APT said separately that it has elected Roger E. Stangeland, chairman of the board of Vons Cos., Arcadia, Calif., to a post on APT's nine-member board of directors. Vons is a development partner with and a shareholder of APT, the company said.
TV Food Network Sets Benefit
NEW YORK -- The Television Food Network, the nation's only 24-hour TV network dedicated to food and related topics, will present a star-studded telethon on June 5 to fight hunger in America. The six-hour program, titled "Let's Make Sure Everybody Eats," will be hosted by Valerie Harper and Matt Lauer. The entire proceeds of the program will go directly to hunger relief organizations Share-Our-Strength and Citymeals-on-Wheels, and other groups that deliver meals to the home-bound elderly. TVFN is based in New York City.