STUDY: HISPANICS WANT, USE COUPONS LINCOLNSHIRE, Ill. -- The majority of Hispanic consumers are price-conscious and use coupons, though not as frequently as the overall consumer market, according to a new study. A direct correlation exists between the acculturation level, or the process of learning a second culture, and coupon use, according to NCH Marketing Services' first-ever Hispanic coupon survey. The study showed that 75% of Hispanics with high acculturation reported using coupons, ...

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