SECAUCUS, N.J. -- Supermarkets need to concentrate their marketing dollars within the store and in their immediate drawing area, according to an expert in neighborhood marketing. "Foundational marketing is the biggest breakthrough in the way that we do business," said Tom Feltenstein, chairman of the Neighborhood Marketing Institute, Palm Beach, Fla. He described foundational marketing as "everything that you do within the four walls of your facility," and suggested that 60% of a store's ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.