MADISON, Wis. -- Ethnic diversity within the larger Hispanic culture can frustrate retailers looking to market preferred products in an inviting manner, but the effort will be richly profitable, concludes a new study that examines the shopping preferences and buying habits of this fast-growing segment of the U.S. population. Numbers tell the story: Hispanics currently make up 11% of the U.S. population, but that percentage is estimated to grow steadily to upwards of 25% by the year 2050, ...

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