Merchandising and promotions done well help speed children's video product off shelves, retailers told SN. "Similar to other movie titles, it is important to clearly communicate which children's video titles we offer, and utilize engaging promotional materials and signage to capture the interest of the customer," said Doug Roe, entertainment category manager, Giant Eagle, Pittsburgh. "We work closely with our vendor partners and production studios to ensure that we have in-store promotional ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.