NEW YORK — The National Advertising Review Council here and the Council of Better Business Bureaus have added two key initiatives to the fight against childhood obesity. Ten food and beverage manufacturers — collectively producing more than two-thirds of ads viewed by children — announced their commitment to the new, voluntary Children's Food and Beverage Initiative. As part of their involvement, companies including Kellogg, Kraft and Campbell Soup agreed to devote 50% of all ads directed to ...
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