The supermarket is the manufacturer's best friend. So says Part II of SN's 2004 Survey of Manufacturer Promotional Practices, which points to growth of account-specific promotional activities. A whopping 86% of respondents said they participated in retailer account-specific consumer promotions this year. Plus, more than one-third of respondents (38%) said the percentage of their company's or division's trade promotion dollars directed toward such programs will increase in 2005. Paul ...
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