NEW YORK -- Food brokers are enjoying an increased role in brand marketing decisions and are expecting that role to continue to grow. "With fact-based information, we've been able to show manufacturers that coupon activity is not necessarily a good idea within certain categories and that those funds ought to be redirected locally into other sales, marketing and merchandising programs," said Mike O'Connell, executive vice president of marketing for M&H Sales & Marketing, Tarrytown, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.