Supermarkets are taking an aggressive stance on summer film merchandising, using a variety of price promotions and secondary displays to highlight the category. At B&R Stores, Lincoln, Neb., power panels and clip strips positioned at heavily trafficked sites will accent film at reduced retail prices pegged close to Wal-Mart's and Super Kmart's. These displays "have worked well in the past," said Barb Zugmier, nonfood director. Power panels with mostly single-roll packages will be ...

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